Why build Fisheez?
We didn't start Fisheez to join the yacht club.
We started it because we're tired of giant corporations controlling everything: what we do, what we see, what we buy.
The internet promised freedom. But the companies that built their empires on it now control everything.
The Reality
They use AI to feed us the narratives they want us to believe. They harvest our data, learn what sells, raise our fees, and compete directly with our listings.
Take Back Control
It's time for the community to take the power back. Fisheez is how we navigate the system legally, cut out the bankers, and build something new.
Community Powered
Guided by a Public Benefit Corp.
Driven by a community DAO.
Built for the people who use it.
Our Vision for the Future
How we're building the next generation of digital commerce
Reimagining Marketplaces
We're building more than just another e-commerce platform. Fisheez combines the best of Web2 user experience with Web3 ownership and incentives to create a truly next-generation marketplace.
Our platform will support physical goods, digital products, services, and resale markets—all unified by blockchain technology that ensures transparency, reduces fraud, and rewards participation.
Community Ownership
We're flipping the traditional business model on its head. Instead of extracting value from users, Fisheez distributes ownership and rewards to those who contribute to the ecosystem.
Through our DAO structure and token economics, we're creating a self-sustaining system where the success of the platform directly benefits its users, not distant shareholders or venture capitalists.
Trust & Security
By leveraging blockchain technology and Chainlink oracles, we're building a marketplace where trust is built into the system itself, not dependent on a central authority.
Our innovative dispute resolution system, powered by community Peacemakers and smart contracts, ensures fair outcomes without the need for costly intermediaries or opaque processes.
Global Impact
Fisheez is designed to be borderless, providing economic opportunities to creators and entrepreneurs worldwide, regardless of geography or traditional banking access.
Through our Fishlanthropy initiative, we're committed to directing 5% of all platform revenue to causes that create positive global impact, with the community deciding where these funds go.
Our Story
From frustration to revolution - how Fisheez was born
The Origin
After years of building e-commerce brands, our founder hit a breaking point — caught in a maze of sudden platform changes and endless fee hikes.
Some days, calculating those Amazon fees felt harder than algebra.
Fisheez was born from that frustration: a new path for creators tired of giving too much and getting too little.
Our Mission
We're not just building a marketplace — we're building an exit. For the sellers stuck in one lane. For the dreamers riding broken wheels.
If you've ever said, "I don't need another platform"… You might be the one who needs Fisheez the most.
This is about ownership, transparency, and giving power back to the people who create the value.
The Technology
We built on Base for speed and scale. We added Chainlink to verify truth and resolve disputes without middlemen. And we created the $FISHEEZ token to power real platform utility.
If your only options are living with your parents or finally launching your dream biz — we're here for you.
You shouldn't need a Web3 degree to unlock opportunity. Just a wallet, an idea, and a reason to try.
The Future
Fisheez isn't just about transactions — it's about transformation. We're creating a world where creators control their destiny and communities decide their future.
Every sale funds ocean conservation. Every dispute gets resolved fairly. Every success story inspires the next.
This is commerce with a conscience. This is the future we're building together.
Meet the Team
The passionate individuals building the future of decentralized commerce
Scott Gerke
Founder & CEO
Driving Fisheez with over 25 years of experience in e-commerce, including top-selling on platforms like Amazon and eBay. Dedicated to creating a fair, blockchain-driven marketplace.
Matthew Mercer
CTO
Certified full-stack developer (Ontario Tech University '15) who integrates blockchain and web technologies. Built apps for DestinyA and Composable Finance; leading Fisheez's backend.
Takeshi Ishikawa
Full Stack Developer
Specializes in React/Next.js + Web3.js. Developed Aqualis DAO's Aave-style liquidity pools, DON-Key Finance's token and GraphQL endpoints, and Phantom Network's payments and express checkout.
Doug Froh
CMO
20+ years in branding and marketing. Led rebrands for Airstream, Tekton, Pexco and launched Equiotic & Caniotic. Veteran e-commerce seller and VP of Sales with public-sector project experience.
Our Founder's Story
See why we're building Fisheez — directly from the founder.
From frustration with traditional platforms to building the future of decentralized commerce. Watch our founder Scott Gerke share the journey, challenges, and vision behind Fisheez.
Our Roadmap
The journey to revolutionize digital commerce
Pre-Registration Phase
Building our community and gathering early supporters before our official launch. Join now to secure your place in the Fisheez ecosystem.
TideTurner NFT Launch
Release of the founding TideTurner NFT collection that grants early access, premium benefits, and governance rights to our earliest supporters.
Beta Platform Launch
Release of the Fisheez marketplace beta with core buying, selling, and dispute resolution features.
$FISHEEZ Token Launch
Launch of our utility token that powers platform rewards, governance, and ecosystem incentives.
Full Platform Launch
Complete marketplace launch with advanced features, mobile apps, and global scaling.
Ecosystem Expansion
Strategic partnerships, additional features, and expansion into new markets and use cases.
Join us on this journey to revolutionize digital commerce
Ready to Join the Revolution?
Be part of the future of decentralized commerce. Get early access to Fisheez, exclusive updates, and community benefits.
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