Why build Fisheez?
We didn't build Fisheez to join the yacht club. We built it for creators, sellers, and everyday people who want control over their own businesses.
We started Fisheez because giant platforms control too much — what we see, what we sell, and what we earn. They change rules overnight and compete against their own users.
The internet promised freedom. Instead, power centralized into a few corporations that now gatekeep opportunity.
The Reality
Big platforms use algorithms and data to shape behavior, maximize profit, and quietly move the goalposts. Creators provide the value — platforms extract it.
Take Back Control
Fisheez exists to restore ownership, transparency, and fair economics. We're building infrastructure that works for users — not against them.
Our Vision for the Future
How we're building the next generation of digital commerce
Reimagining Marketplaces
We're building more than another marketplace. Fisheez is designed to give creators, sellers, and communities real ownership, better tools, and more freedom to grow on their own terms.
This is commerce rebuilt around people — not platforms.
Community
Fisheez is built with the community, not over it. Users help shape the platform, influence decisions, and share in the ecosystem's success.
When the community grows, everyone benefits.
Trust & Security
We're creating a marketplace where trust is built into the system itself. Transparent rules, automated protections, and community-driven dispute resolution make online trading safer and more reliable for everyone.
Impact
We believe commerce should create positive change. Fisheez is designed to support creators, empower entrepreneurs, and fund real-world impact through community-driven initiatives.
Growth shouldn't come at the expense of people or the planet.
Our Story
From frustration to building something better
The Origin
After years of building e-commerce businesses, our founder reached a breaking point. Constant rule changes, unpredictable fees, account risks, and platforms competing against their own sellers made it harder to build anything sustainable.
What started as frustration became a realization: creators needed better infrastructure — not another marketplace with the same problems.
That's where Fisheez began.
Our Mission
We're not just building another platform. We're building an alternative path for creators who want more control, more transparency, and better economics.
Fisheez exists to help sellers own their audience, protect their deals, and grow without being trapped inside closed systems.
The Future
Fisheez is about long-term change — not short-term hype. We're building tools that empower creators, strengthen communities, and make digital commerce fairer and more resilient.
Our goal isn't to replace one giant platform with another. It's to create infrastructure that puts people back in control.
Meet the Team
The passionate individuals building the future of decentralized commerce
Scott Gerke
Founder & CEO
Driving Fisheez with over 25 years of experience in e-commerce, including top-selling on platforms like Amazon and eBay. Dedicated to creating a fair, blockchain-driven marketplace.
Matthew Mercer
CTO
Certified full-stack developer (Ontario Tech University '15) who integrates blockchain and web technologies. Built apps for DestinyA and Composable Finance; leading Fisheez's backend.
Marcus Mommsen
MarTech Dev
30+ years ICT consulting/digital marketing globally. Co-founded ADStreaming Media managed development teams, consulted for startups on e-commerce optimization, SEO, cloud infrastructure (AWS, Google Cloud).
Doug Froh
CMO
20+ years in branding and marketing. Led rebrands for Airstream, Tekton, Pexco and launched Equiotic & Caniotic. Veteran e-commerce seller and VP of Sales with public-sector project experience.
Our Founder's Story
See why we're building Fisheez — directly from the founder.
From frustration with traditional platforms to building the future of decentralized commerce. Watch our founder Scott Gerke share the journey, challenges, and vision behind Fisheez.
Our Roadmap
The journey to revolutionize digital commerce
Pre-Registration Phase
Building our community and gathering early supporters before our official launch. Join now to secure your place in the Fisheez ecosystem.
TideTurner NFT Launch
Release of the founding TideTurner NFT collection that grants early access, premium benefits, and governance rights to our earliest supporters.
Beta Platform Launch
Release of the Fisheez marketplace beta with core buying, selling, and dispute resolution features.
Live Streaming Launch
Launch of live streaming marketplace where creators can sell products, services, and engage with audiences in real-time.
Full Platform Launch
Complete marketplace launch with advanced features, mobile apps, and global scaling.
Ecosystem Expansion
Strategic partnerships, additional features, and expansion into new markets and use cases.
Join us on this journey to revolutionize digital commerce
Ready to Join the Revolution?
Be part of the future of decentralized commerce. Get early access to Fisheez, exclusive updates, and community benefits.
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